Content creator income is on the decline, according to Bank of America, with earnings dropping from
0.25% of customers in 2021 to just
0.20% now.
As paid partnerships dwindle and competition rises, many creators are finding it increasingly difficult to thrive, earning only 20% of the average full-time worker’s salary.
Yet, even amidst these challenges, some still chase their dreams in the creator economy, especially those affected by industry layoffs.
Meanwhile, the future of TikTok looks brighter as political winds change.
What You Should Know
- The share of Bank of America customers earning income as content creators has decreased by 20% over three years.
- The competition for brand deals is intensifying, favoring only a select group of top creators.
- Despite financial challenges, some individuals seek content creator careers, especially those impacted by layoffs.
Current Trends in Content Creator Income
The decline in content creator income continues, with only
0.20% of Bank of America customers now earning from this field, down from
0.25% in 202
1.
Increased competition and fewer paid partnerships mean brand deals are mainly snagged by top creators.
Despite earning just 20% of the typical full-time income, many are still chasing creator careers, especially those impacted by recent layoffs in tech and finance.
Meanwhile, TikTok’s future in the U.S.
appears to be stabilizing as political tides change.
Future Prospects and the Role of TikTok
As brand deals favor top creators, the number of content creators earning through platforms like TikTok is dwindling, now just
0.20% of Bank of America customers.
Despite an average monthly income at only 20% of full-time workers, many are still navigating creator careers, especially after tech layoffs.
On a brighter note, the shifting political landscape hints at a more secure future for TikTok in the U.S.
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