Social media management is a dynamic and multifaceted role that requires juggling various tasks daily, weekly, and monthly to ensure brands thrive in the digital landscape. Whether you’re starting out as a social media manager or considering expanding your skills into social media marketing, understanding the scope of responsibilities is crucial for success. In this comprehensive guide, we break down the essential duties of a social media manager, along with marketers’ roles, and offer a free task checklist to help keep you organized and effective.
What Does a Social Media Manager Do?
A social media manager is responsible for the smooth operation of a brand’s presence across social platforms. This includes content creation, engagement with followers, analyzing performance, and adjusting strategies to help the business meet its marketing goals.
Onboarding Tasks (Usually One-Time or Annual)
Before diving into regular duties, a social media manager works on the foundational setup during onboarding:
- Creating and Optimizing Social Media Accounts: This involves setting up client profiles and ensuring they align with the client’s branding guidelines. If branding doesn’t exist yet, you may design a simple branding strategy to keep things consistent.
- Conducting a Social Media Audit: For clients who already have existing accounts, auditing their current social media presence helps identify what’s working, what needs improvement, and potential opportunities.
- Profile Optimization: Based on the audit, you will fine-tune profiles to maximize reach and engagement.
These are critical setup tasks that set the stage for ongoing success.
Monthly Social Media Manager Tasks
Monthly responsibilities form the backbone of your social media management strategy:
1. Client Touch Base Meeting
Regular communication is vital. Hold a meeting to check if you and the client are aligned on the current month’s performance, goals, and any changes. This is your opportunity to:
- Review monthly analytics and insights.
- Discuss adjustments or refinements to the strategy depending on what the data reveals.
- Set goals for the upcoming month.
2. Content Calendar Creation
Prepare a detailed monthly content calendar that offers the client an overview of the planned posts. Transparency here builds trust and gives clients the chance to provide input or approve ideas early.
3. Content Development and Approval
Aim to create content at least two weeks ahead. This includes:
- Graphics and images.
- Video clips or reels if offered.
- Captions or copywriting.
Content creation can vary based on client preferences—some clients may provide captions or graphics, while others expect you to handle both. Customize according to what works best.
4. Campaign Planning (Marketer’s Role)
If your role also involves marketing responsibilities, plan social media campaigns designed to boost sales or drive specific initiatives. Campaigns like posting challenges or themed promotions can help engage the audience meaningfully.
Weekly Social Media Manager Tasks
Weekly duties tend to be lighter if monthly tasks are done timely, but still crucial:
1. Review Weekly Analytics
Stay on top of trends and performance fluctuations. Monitoring analytics helps react quickly to what’s working or correcting course if necessary.
2. Client Check-Ins (Depending on Client’s Needs)
Some clients, especially new ones, may benefit from weekly updates to ensure posts are published on schedule and performance is satisfactory.
3. Content Scheduling
If you have not completed the full month’s content creation, finish scheduling the remaining posts.
4. Ad Monitoring (For Some Marketers)
If you manage paid campaigns, make it a habit to check ad performance weekly to optimize reach, engagement, and cost-effectiveness.
Daily Social Media Manager Tasks
Every day, there are a few small but essential checks to keep the brand’s social presence responsive and on point:
1. Ensure Scheduled Posts Publish Properly
Sometimes scheduled posts may fail due to platform glitches. Double-check to make sure content goes live as planned.
2. Engage with the Audience
Respond to comments, messages, mentions, and tags promptly. Positive engagement fosters trust and builds a loyal community. Don’t forget to acknowledge and share good reviews or feedback.
Summary: Social Media Manager Task Checklist
| Frequency | Key Tasks |
|---|---|
| Onboarding | Account creation and optimization, social media audit |
| Monthly | Client meeting, analytics review, strategy adjustments, content calendar, content creation and approval, campaign planning |
| Weekly | Analytics check, client touch base (if needed), schedule posts, monitor ads (if applicable) |
| Daily | Verify post publishing, respond to comments/messages, engage with audience |
Bonus: Get Your Free Social Media Manager Task Checklist
Feeling overwhelmed by the myriad of tasks? Keep yourself organized and efficient with a handy free PDF checklist tailored for social media managers. It covers all the daily, weekly, monthly, and onboarding responsibilities you need to keep track of for client success.
To get your free copy:
- Message the Facebook page BossedUp PH.
- Join their Facebook community group, “I’m Ready to Boss Up by BritxSui,” for more tips and support.
Final Thoughts
Being a social media manager means juggling many moving parts—from creative work to analytics, client communications, and community engagement. While there are moments of stress, especially in freelancing, it’s a rewarding role that offers opportunities for creativity and growth. By following this comprehensive task guide and utilizing effective planning tools like a checklist, you can streamline your workflow and drive meaningful results for your clients.
If you found this guide helpful, consider joining a supportive community of like-minded professionals and keep learning!
Stay connected:
- Facebook Page: BossedUp PH
- Instagram: @britxsui and @bossedupph
Empower your social media management journey today!
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