User-generated content (UGC) has become a cornerstone of modern digital marketing, helping brands authentically connect with their audiences. JoinBrands is a platform designed to streamline the process of creating, managing, and scaling UGC campaigns, particularly leveraging creators for social media platforms like TikTok, Instagram, and YouTube Shorts. Whether you’re an e-commerce brand, a software or app company, or a local business, JoinBrands offers flexible campaign types and tools to help you produce high-quality content quickly and cost-effectively.
In this guide, we’ll explore how to use JoinBrands to craft effective ad campaigns powered by quality UGC content, including an overview of its features, pricing, and best practices.
Step 1: Choose the Right Campaign Type for Your Brand
JoinBrands supports multiple campaign types tailored to different business needs:
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Content + Posting Campaigns: Traditional influencer campaigns where creators post content directly to their social media accounts. You own the rights to the content and benefit from the creator’s audience engagement.
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Content-Only Campaigns: Lower-cost packages where you receive content such as images or videos without the requirement of posting on the creator’s channel. You maintain all content rights to use as you prefer.
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Social Blast Campaigns: Bulk content campaigns ideal for generating mass amounts of videos or images quickly. Often used to produce dozens or hundreds of TikTok or Instagram posts in a short time, these campaigns can cost as little as $9 per post depending on volume.
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Live Creator Campaigns: Hire creators to post live content by the minute—a dynamic and real-time strategy to engage audiences.
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Recurring Creator Campaigns (Brand Ambassadors): Engage creators on retainers to regularly share posts about your brand—from daily product highlights to lifestyle content related to your industry.
Step 2: Set Your Budget and Creator Criteria
Joining JoinBrands and creating campaigns doesn’t require a subscription; you can opt for pay-as-you-go and launch campaigns immediately.
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You start by deciding how much you want to offer creators for content. Rates can range from around $100 for smaller creators to $500 or more for those with larger followings and higher average video views.
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Set a price that matches your goals and budget—higher bids attract bigger creators.
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Define filters to find creators by interests (like “grill cooking” or “dogs”) using AI-driven search tools to match creators to your brand’s target audience and style.
Step 3: Write a Clear Campaign Brief with AI Assistance
Clarity is key to getting the content you want. JoinBrands allows you to input a detailed product description and campaign requirements, and even offers AI assistance to generate scripts or briefs tailored to TikTok, Instagram, or other platforms.
To ensure the best results:
- Include your product description and key features.
- Share reference or inspiration videos that demonstrate the style or tone you desire.
- Upload images or other assets for creators to incorporate into their work.
Good instructions enable creators to produce content aligned with your brand voice and messaging, minimizing revisions down the line.
Step 4: Manage Product Fulfillment Through Creator Reimbursement
JoinBrands offers flexible options to handle product fulfillment:
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Reimbursement Model: Creators purchase the product themselves, then get reimbursed once they complete the job. This method encourages creators to be invested in the campaign’s success and accelerates fulfillment.
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Direct Ship Model: You ship products to creators directly, but this requires more hands-on management of orders and logistics on your end.
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Virtual Products or No Product Needed: For digital products or green-screen-based content, you can opt out of physical shipping.
When using the reimbursement model, you can also provide discount codes for creators to purchase products at a reduced price, balancing investment and commitment.
Step 5: Select Creators and Oversee Campaign Progress
Once your campaign is live, JoinBrands lets you:
- Review applicants (creators who want to join your campaign).
- Sort creators by metrics such as average post views, product-related sales generated (GMV), or platform ratings.
- Communicate directly with creators to refine briefs or request revisions.
- Purchase multiple pieces of content from a creator if desired.
Content is stored within your JoinBrands account, allowing easy access to download and repurpose for ads or other marketing channels. For TikTok videos, you’ll also receive spark codes to launch paid ads efficiently.
Step 6: Utilize Analytics and Optimize Campaigns
JoinBrands is enhancing its platform with deep analytics integrated directly from TikTok. Soon, you will be able to see data such as:
- Average watch time per video.
- Revenue generated by each creator’s content.
- Viewer demographics.
This data is invaluable for refining content strategies and amplifying successful campaign elements.
Step 7: Understand Pricing Plans and Fees
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Free Pay-As-You-Go: No monthly fee; you pay for campaigns as you create them. Platform fees are around 15%, decreasing slightly with subscription plans.
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Subscription Plans: Start at approximately $99/month, offering:
- Lower platform fees (e.g., 8%).
- Additional features like more invites to creators, extra revisions, team collaboration tools, and extended deadlines.
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High-volume Agency Plans: Designed for brands or agencies spending $5,000+ monthly, with significant savings on platform fees and priority support.
Payments are typically processed via credit card, with wire transfers available upon request for larger clients. You can link your Shopify, Amazon, TikTok Shop, or other store accounts for streamlined sales tracking.
Tips to Avoid Common Pitfalls
To have a smooth experience and get the best content results, avoid these common issues:
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Unclear Instructions: Vague or incomplete briefs confuse creators and lead to content that misses the mark. Be detailed and specific.
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Picking the Wrong Creators: Spend time reviewing creators’ previous work and audience fit. Leveraging JoinBrands’ AI filters helps, but your judgment on alignment is crucial.
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Shipping Errors: If you choose direct fulfillment, incorrect addresses or delays increase hassle. The reimbursement method offloads shipping responsibilities to creators, reducing errors.
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Ignoring Revisions: Use your allotted revision rounds to tweak content before final approval. You can also tip creators to encourage timely and quality revisions.
Final Thoughts
JoinBrands simplifies what traditionally has been a complex UGC workflow by offering a flexible, scalable platform with powerful tools for brand-creator collaboration. Whether you’re making a one-time test campaign or managing hundreds of creator relationships, you can harness JoinBrands to produce authentic, engaging content quickly—and without the need for subscriptions or long-term commitments.
By following this step-by-step guide, you can launch effective ad campaigns powered by quality UGC content that connects with your audience and drives results in no time.
Ready to start? Sign up for JoinBrands and explore its free, no-subscription-required pay-as-you-go option to create your first campaign with quality creators at your fingertips.
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