In today’s digital age, LinkedIn has evolved as a critical platform for professionals and businesses aiming to grow their network, establish authority, and generate high-quality B2B leads. Unlike other social media platforms, hashtags on LinkedIn actually boost your visibility and help you connect with the right audience. If you want to master LinkedIn hashtags in 2024 for maximum engagement, here’s your ultimate guide packed with proven strategies and expert tips.
Why Use Hashtags on LinkedIn?
First, let’s clarify why you should care about hashtags on LinkedIn:
- Reach Targeted Audiences: Hashtags help categorize your content, making it discoverable by professionals interested in similar topics.
- Build Your Network: Using relevant hashtags connects you with peers, industry leaders, and potential clients.
- Boost Your Personal and Brand Visibility: Your posts, articles, or company updates can appear in feeds of people who follow or search those hashtags.
- Generate Quality B2B Leads: For businesses, the right hashtags bring in qualified leads that translate into sales opportunities.
Unlike Facebook or Instagram, LinkedIn’s algorithm appreciates hashtag use within your posts rather than in the comments, making it essential to get your hashtag strategy right.
Where to Use Hashtags on LinkedIn?
You can strategically place hashtags in these four key spots to maximize your LinkedIn presence:
1. LinkedIn Posts
When writing a post, add your hashtags directly into the post text. Don’t make the mistake of pasting hashtags in the first comment—for LinkedIn, this doesn’t help with reach. The simplest method is:
- Click Start a post
- Write your content
- Type your hashtags at the end or within your post
This straightforward approach ensures your hashtags contribute to the post’s visibility.
2. LinkedIn Articles
If you publish long-form content on LinkedIn:
- Include hashtags at the end of your article to avoid disrupting reader flow.
- You can sprinkle them within your article, but beware: readers might wander off if they click on hashtags too early.
Hashtags on articles help the LinkedIn algorithm surface your work to interested readers and build your footprint on specific topics.
3. Company Pages
Your LinkedIn company page can feature up to three hashtags that describe your brand or industry. These hashtags:
- Signal what your company stands for
- Help LinkedIn recommend your page to the right audience
- Enable your content to appear in hashtag-based feeds
To set them:
- Navigate to your company page
- Click Edit Page
- Find the Hashtags section and add your chosen tags
Make sure your hashtags reflect common customer language, not just internal jargon.
4. Personal Profiles
Your LinkedIn personal profile can also leverage hashtags via Creator Mode:
- Turn on Creator Mode in your profile settings
- Choose up to five topic-related hashtags that best represent your expertise or interests
This boosts your discoverability, helping you connect with professionals and recruiters searching for those specific skill sets or industries.
Encourage your employees to do the same if you’re a company to expand your brand reach organically.
Five Secrets to Using LinkedIn Hashtags Effectively
To get the most out of your hashtag strategy, follow these five key tips:
1. Mix Popular and Niche Hashtags
Balance your hashtags between:
- Popular hashtags: with millions of followers—good for broad visibility but competitive.
- Niche hashtags: small, targeted audiences—fewer eyes but more relevant engagement.
Example: For a specialty coffee brand, use #Coffee (popular) and #DirectTradeCoffee (niche).
Use 2-3 big and 2-3 niche hashtags per post to maximize both reach and quality leads.
2. Limit Your Hashtag Count
Though LinkedIn allows unlimited hashtags, less is more. Overloading your post with hashtags looks spammy and alienates readers. Aim for:
- No more than 10 hashtags per post
- Ideally, around 5 well-chosen hashtags
This keeps your posts clean and strategic.
3. Rotate and Test Hashtags Regularly
Avoid using the same set of hashtags every time. Different topics or posts call for different hashtags, so:
- Research 5-10 relevant hashtags per topic
- Experiment to see which perform best
- Capitalize on trending hashtags when applicable for extra exposure
Testing helps you refine your hashtag mix and stay current.
4. Use Tools for Smart Hashtag Suggestions
Don’t guess your hashtags—let technology help! Tools like Hootsuite’s hashtag generator analyze your post content and recommend relevant hashtags for LinkedIn. This reduces guesswork and helps identify hashtags you might not have considered.
Scheduling your posts with such tools not only saves time but boosts your hashtag strategy intelligently.
5. Create a Branded Hashtag
Build your unique branded hashtag for your business or events and encourage your audience to use and follow it. Benefits include:
- Centralizing community conversations
- Increasing brand recall
- Facilitating user-generated content sharing
Make sure your branded hashtag is unique and easy to remember. Regularly remind your followers to engage with it to amplify your LinkedIn presence.
Final Thoughts
In 2024, conquering LinkedIn isn’t just about posting great content—it’s about strategically using hashtags to cut through the noise and reach your ideal audience. Remember to mix popular and niche hashtags, place them correctly, and continuously adapt your strategy with testing and smart tools.
By following this ultimate LinkedIn hashtag guide, you’ll enhance your visibility, grow your professional network, and attract the meaningful opportunities you deserve.
Ready to start? Schedule your LinkedIn content with expert hashtag suggestions and save time using tools like Hootsuite. Embrace the power of hashtags and watch your LinkedIn engagement soar in 2024!
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