In today’s digital age, maintaining a strong and consistent author brand is vital—especially for authors writing across multiple age groups such as children and young adults. Nadine Haruni, an award-winning author known for her middle-grade fantasy series The Hat Diaries and the children’s series Freda the Frog, offers valuable insights into how writers can build and sustain their author brands effectively across various social media platforms. Here, we explore Haruni’s innovative strategies that not only engage diverse audiences but also strengthen connections with readers on and offline.
Consistency in Aesthetic and Tone Across Platforms
One of Haruni’s core strategies for author branding is maintaining aesthetic coherence across all social media pages. She emphasizes the importance of consistent colors and visual themes that make readers feel at home regardless of which platform they visit. This visual consistency plays a key role in attracting and retaining an audience by generating familiarity and trust.
Since Haruni writes for two distinct demographics—young children and middle-grade to young adult readers—she carefully balances her posts to cater to each group while preserving an overall consistent tone. Her approach involves alternating content that appeals to either audience and communicating in a friendly, approachable voice as if talking to a friend. This tone encourages engagement and fosters a personal connection between author and reader.
Stepping Outside Comfort Zones to Foster Genuine Connections
Haruni highlights the importance of stepping outside one’s comfort zone to create authentic and engaging social media content. For many authors, this might mean embracing interviews, video posts, or live interaction even if it feels uncomfortable initially. Such organic content allows followers to get to know both the author and their work beyond static advertisements or promotional posts.
She also advises combining organic posts with some paid social media promotion to increase visibility within targeted communities, particularly those who already enjoy the fantasy adventure genre. Using genre-specific hashtags and participating in relevant online or in-person events can connect authors to captive audiences who are most likely to embrace their books.
Managing Reader Interaction and Anticipating Audience Needs
With a large and diverse following, managing communications can become overwhelming. Haruni addresses this by developing a consistent routine of engaging with followers—responding to direct messages and comments whenever possible, filtering out spam, and learning to identify recurring questions. By recognizing common inquiries from readers, she is able to anticipate their needs and address them proactively through posts or short video reels.
She also maintains a newsletter to keep her audience informed on new developments and share insights into broader writing or publishing trends. This multi-channel communication approach helps Haruni nurture a loyal community of readers who feel connected to her journey.
Creating Impactful Short-Form Video Content
Short videos like Instagram reels are highly effective tools for capturing attention and conveying information quickly. Haruni recommends keeping video content under 60 seconds and focusing on clarity and brevity. She advises authors to distill broad topics into concise, engaging summaries, often requiring several takes to balance comprehensiveness with brevity.
To enhance accessibility, Haruni includes closed captions on her videos. She also suggests staying attuned to social media trends to keep content fresh and relatable, while ensuring captions and messaging remain clear and easy to digest.
Measuring Success Through Engagement Metrics and Adaptability
When evaluating the effectiveness of her social media efforts, Haruni tracks clicks from social channels to her website and book listings to measure the direct impact on book sales and reader engagement. She points out challenges such as platform algorithms that can sometimes diminish visibility (commonly referred to as “shadowbanning”), emphasizing the need for continual adaptation and reinvention of social media strategies to overcome such hurdles.
Conclusion
Nadine Haruni’s approach to author branding demonstrates that success lies in a thoughtful blend of aesthetic consistency, authentic communication, and strategic engagement tailored to diverse audiences. Her insights highlight practical steps—such as embracing video content, fostering interaction, and monitoring analytics—that authors of children’s and young adult literature can take to cultivate meaningful cross-platform connections.
For writers looking to enhance their presence and grow their readership, Haruni’s methods offer a roadmap to building a resilient and appealing author brand that resonates across generations.
Connect with Nadine Haruni:
- Website: naenharuni.com
- Instagram & Facebook: @naenharuni
- YouTube: NaenHaruni Books (less active)
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